Market Track taps Nielsen exec to bolster analytics offer

CHICAGO - Market Track on Thursday named Dennis Moore as the company’s new president.

 

Moore joins Market Track having spent the last 12 years in various leadership positions at Nielsen, where he was most recently president of Nielsen’s professional services division. Market Track was looking to bolster leadership with a strong industry veteran that could harness the firm’s big data assets to shape how advertisers, marketers and brands use this data to improve the return on their marketing investments.

 

“Dennis is a client focused leader with a deep understanding of our markets from a core data, product and use-case perspective,” stated Wayne Mincey, CEO of Market Track. “Dennis is an influential presence in the industry and understands Market Track’s unique capability to provide clients with an integrated view of their competitive landscape across advertising, promotion and on- and off-line channel insights. His deep expertise in applied analytics will accelerate adoption of Market Track’s proprietary data and industry leading software solutions.”

 

“I look forward to helping [Market Track] continue to expand and build out their services of providing actionable insights and market trends," Moore said. "Market Track's client engagement philosophy is closely aligned with my approach, which will help me further accelerate the company’s impressive growth, while improving our client’s sales and profitability.”

 

Moore has spent the majority of his career focused on finding actionable insight through analytics. He graduated from University of Michigan, where he received his Bachelor’s degree with a double concentration in statistics and economics. He then joined A.C. Nielsen as an analyst in 1990 and was eventually promoted to director of Nielsen’s analytics business for their Cincinnati and Atlanta offices. 

 

In 1996, he joined Marketing Management Analytics where he led analyst teams in the delivery of marketing mix models across multiple industries. Moore rejoined Nielsen in 2004 as president analytic consulting for their North American business, and advanced to a global role in 2007. He then was promoted to EVP analytics and professional services, North America in 2009, where he oversaw a wider product portfolio including analytics, consumer panels, perishables and, most recently, the technology consulting team.