Matsumotokiyoshi debuted new store format in Yokohama City

YOKOHAMA CITY, Japan On March 19, Japan’s largest drug store chain, Matsumotokiyoshi, opened a health-and-beauty specialty store named H&B Place in Yokohama City, according to Chain Store Age Japan.

The new store will have a certified beauty advisor and registered dietitian on full-time basis and will provide counseling for beauty and healthy diet to its customers.

The first H&B Place is located at the basement of Colette Mare Minato-Mirai Shopping Center in front of JR Sakuragicho Station. The store has a sales floor of 328 square meters and is open from 11 a.m to 8 p.m.

Matsumotokiyoshi has been accelerating their efforts in developing smaller new store formats, suitable for inner-city locations, where larger retail sites are hard to find.

Last year, the company developed a small drug specialty store format called Medi+ (Mediplus) and opened two units in Gotanda, Tokyo and Umeda,  Medi+ Osaka, both located in an underground shopping arcade.