Max Factor launches lip color line, lash-thickening mascara

NEW YORK Max Factor has announced the introduction of its new Vivid Impact Lipcolor and 2000 Calorie Extreme Lash Plumper.

The new Vivid Impact Lipcolor is a rich, pure pigment lip color that first made an entrance on the lips of top models on the runways of New York Spring/Summer 2009 Fashion Week. Procter & Gamble global creative design director, Pat McGrath, custom designed the color shade palette.

The Vivid Impact Lipcolor is available in pinks, reds, beige/browns, mauves and wine/burgundies. The average retail price is $7.98 each.

For voluminous lashes there’s the new Max Factor 2000 Calorie Extreme Lash Plumper. The mascara features a patented Fat-Wrap Brush that is designed to max out each and every lash, even the little ones. The brush houses 67 percent more bristles than Max Factor Volume Couture Mascara and a 25 percent bigger core.

The mascara is available in Extreme Blackout, Black Velvet and Blackest Brown. The average retail price is $9.98 each.