More shoppers took to the Internet as the Thanksgiving holiday transpired

BASKING RIDGE, N.J. — Internet traffic built from Thanksgiving Day through Saturday, according to Verizon Enterprise Solutions. 

 

On Black Friday, Internet traffic attributed to online consumer retail shopping activities increased 12 points from the prior day. On Saturday, Internet traffic attributed to online consumer retail shopping activities increased 3 points from the prior day, making Saturday the highest day for online shopping activity since Wednesday.

 

“Consumers continue to set the tone for how and when they want to engage with retailers and they’re no longer limited to a specific day such as Black Friday or a set of days," said Michele Dupre, VP retail and hospitality at Verizon Enterprise Solutions. "On Saturday, we also saw retailers thinking ahead to Cyber Monday by sending sneak-peak promotions which likely are increasing consumer interest as well.”

 

Year-over-year, Friday's results were down 3 points and Saturday’s results were down 1 point versus the first Saturday after Thanksgiving in 2013.

 

Designed to identify online traffic patterns in the United States that Verizon attributes to consumer retail shopping activity, the Verizon Retail Index measures average daily traffic and peak volumes from the Verizon IP network during the holiday season. Verizon will be updating the report daily.