Murad Skincare opens first brick-and-mortar boutique
EL SEGUNDO, Calif. — Skin-care brand Murad celebrated the opening of its first stand-alone retail boutique on Nov. 5. The 1,500-sq. ft. store front, located in Los Angeles, will serve as the brand's global flagship retail location. In addition to the full selection of Murad products, the store offers express services and activities to customers.
“Twenty-five years ago, I started Murad out of my medical practice with one employee. Now having seen over 50,000 patients with over 400 employees, cutting the ribbon at our first flagship store was a defining moment; an honor I’m proud to say we’ve achieved with humble beginnings,” said Dr. Howard Murad, M.D., FAAD. “My hope is that our store will serve as a place where our customers can bridge the gap between beauty and health by giving them the tools and inspiration they need to make everyday choices that support their overall skin health.”
The store offers guided skin-care applications, skin-health assessments designed to reflect Dr. Murad’s whole-person approach and "YouthCam Evaluation," which utilizes a high-definition camera that features software to measure fine lines and wrinkles, hyperpigmentation and inflammation. Additionally, an interactive art wall is prominently featured in the store, where customers are encouraged to create their own digital works of art and share on social media.
“We’re thrilled to have finally opened the doors to The Murad Flagship Store, a collaborative effort that brings to life our mission and our heritage. The West 3rd Street community is unparalleled, and I’m proud to open our global flagship in the beautiful city of Los Angeles, the home of where our company was first created,” said Richard Murad, General Manager of Murad, Inc. “We are looking forward to telling a complete story through the many customer journeys we developed and give them a 360-degree experience, a whole picture of who we are and what we can give our customers. The store will also be an opportunity to learn more about our customers and to learn how we can become better retailers.”