Natrol rolls out Esselence Classics line

CHATSWORTH, Calif. Natrol, a marketer, manufacturer and distributor of nationally branded nutritional products, now offers two new beauty nutraceuticals designed to help provide anti-aging skin and hair support for women -- one dietary supplement aims to optimize skin radiance via antioxidant protection for the skin, and another helps maximize follicular growth for hair.

Natrol Esselence Classics skin has antioxidants to help provide anti-aging skin support, with biotin and lutein to help restore skin balance by promoting skin elasticity and hydration. This dietary supplement also contains FloraGLO, Resveratrol, green tea and vitamin C. The suggested retail price is $11.99 for a 30-count bottle of capsules.

Natrol Esselence Classics hair is a hair-energizing nutraceutical that aims to help combat age-related hair-loss, and help reduce hormone-driven hair thinning. Designed to help promote hair health, re-growth, thickness and youthfulness, this dietary supplement contains a blend of such herbs as He Shou Wu and horsetail extract, along with such "co-factor" nutrients as B vitamins and biotin. The suggested retail price is $9.99 for a 50-count bottle of tablets.

The products are available at Walgreens and other retailers.

In related news, Natrol kicked off its 30-year anniversary in January by relaunching its website at Natrol.com to include several unique and user-friendly features for consumer health education and nutritional information. The company also is launching new online initiatives this year on Facebook, Twitter and YouTube, and will be offering promotions and events for charity, consumers, employees and retailers, as well as the industry, media, celebrities and the community. Details regarding Natrol 30th anniversary activities and events will be announced throughout the year.