Natural beauty brand creates paper mask

SAN FRANCISCO — Asian beauty has been creating a lot of buzz ever since the explosion of the BB cream craze. Since then, Western brands have been sitting up and taking notice, as well as Western consumers. One of the latest innovations from the Korean market has been face-shaped, paper sheet masks that hydrate skin and brighten the complexion.



Natural skin and hair care brand Yes To has taken to this innovation and created the Yes To Grapefruit Pore Perfection Paper Mask infused with vitamin C, witch hazel, grapefruit and aloe leaf juice to help reduce hyperpigmentation, correct skin damage and enhance radiance.



The Yes To paper masks, available at Target and online, are priced at $15.99 for a pack of five masks. Yes To products are more than 95% natural and free of parabens, petroleum and SLS.