NCPA seeks to help community pharmacies boost front-end sales through new initiative
ALEXANDRIA, Va. — In an effort to help community pharmacies to effectively compete in the marketplace, the National Community Pharmacists Association has launched an initiative that is designed to help these retailers create better business opportunities for front-end merchandise.
Spearheaded by Gabe Trahan, NCPA senior director of store operations and marketing, "Front-End Overhaul…More Traffic, More Profits!" will provide NCPA members access to two full continuing education programs — “Closing the Image Gap: Merchandising with a Critical Difference” and “Mastering Your Message: Crystal Communication of Your Pharmacy’s Value” — along with several other products, including:
A photo gallery of "before" and "after" pictures of community pharmacies that have implemented strategic merchandising changes as a result of consultation with Trahan;
“Front-End Overhaul Hall of Fame,” a home for inspiration detailing some the best work done by peers;
A growing library of one-pagers and tip sheets on every aspect of the process, which will include sign templates and other marketing materials;
Access to affordable onsite and virtual consulting visits to help community pharmacies uncover ways to realistically improve curbside presence and in-store merchandising opportunities that can be applied to patient care activities and traditional health and beauty care, durable medical equipment, seasonal, candy and snacks, gifts and more.
“Having worked with many members of NCPA over the years, formally joining the association’s impressive staff was the next logical step in trying to make the greatest possible difference to the largest amount of community pharmacies,” said Trahan, who is a 24-year veteran of City Drug Stores and originated the "store report card." “I can tell you what you want to hear or what you should hear. I owe it to you to tell you what you need to hear. But this is just the beginning. We are committed to building ideas, tools and opportunities to assist NCPA members in creating a dynamic front-end.”
“NCPA believes community pharmacies are indispensible because of their accessibility, expertise, and focus on patient-care,” NCPA CEO Douglas Hoey said. “But while NCPA continues to fight for adequate reimbursements, community pharmacies must also diversify their business opportunities. One area for potential growth is front-end merchandise. We are excited to welcome Gabe Trahan to the NCPA family, because he has a record of accomplishment in this area and is the perfect person to lead our 'Front-End Overhaul.'”