NEW YORK — The men’s grooming market has a new kid on the block. Enter Axiom For Men.
Developed by a former stockbroker looking to make a change in his life after suffering a heart attack, the men’s grooming line is designed to help men look and feel great both inside and out.
“After my cardiac event, I reevaluated my priorities and realized needed to reinvent myself. I wanted to create something new, fresh and never tried before. Something that would positively impact other peoples’ lives,” stated founder Mike Waxman.
When customers buy an Axiom For Men product, the company donates 5% of the sale to 1-of-5 charities: The American Military Partner Association, Athlete Ally, Family Equality Council, The National Center for Transgender Equality and The Trevor Project.
The Axiom For Men collection includes a cleansing gel, shave cream, moisturizer and a balancing cream to treat common skin discoloration. There’s also a hair removal cream, which, according to the company, is its best-selling product. The hair removal cream is designed to be gentle enough to use anywhere on the body and also contains an anti-fade technology so it is safe to use on tattoos.