New DR better reflects neighborhood

NEW YORK — Duane Reade continues to raise the bar and reshape how consumers shop consumables at drug stores with its revamped 24-hour location at 52nd Street and Broadway in New York.


To better reflect the needs of the neighborhood, which is brimming largely with tourists and business travelers, Duane Reade transformed the former 3,100-sq.-ft. Duane Reade Express store into a 20,000-sq.-ft. health, beauty and daily living destination.


The two-level location now features a pharmacy, which is powered by the Walgreens Pharmacy Network; a Duane Reade Look Boutique; and a unique fresh food, beverage and snack offering.


The store features services never before seen in a Duane Reade, including the debut of the Fro-Yo Bar, Freezee Station for slushies and a Good & Delish oatmeal station. The store also features several popular offerings first introduced in the chain’s 40 Wall St. flagship store, such as in-house prepared sushi and the Juice Market.


The location reflects the retailer’s continuation of local sourcing, and shoppers will find an assortment of fresh vegetables and fruit, as well an expansive frozen food section.

To see the photos, click here.