No longer 'NBTY,' Nature's Bounty adopts new namesake

RONKONKOMA, N.Y. - NBTY is now Nature's Bounty. On Monday the international health and wellness company transformed its corporate identity to better reflect its commitment to global wellness, the company announced.



"As a wellness company, we are committed to providing people with thousands of high quality products that help to complement their lifestyles and their physical health," stated Steve Cahillane, president and CEO of The Nature's Bounty Co." As a name, The Nature's Bounty Co. more accurately reflects the commitment we have to supporting wellness by leveraging science and nature."



The Nature's Bounty Co. includes three key businesses: Consumer Products Group, Holland & Barrett International and Puritan's Pride, delivering more than 16,000 high quality vitamin, supplement, sports & active nutrition and ethical beauty products around the world.



"Our company and our brands have a long and rich history that we can trace back 145 years to the inception of our Holland & Barrett business," Cahillane said. "The deep-seated and positive brand equity that comes with the Nature's Bounty name is a great strength in the minds of our customers, our consumers and our associates. The time is right to embrace the name of our flagship brand as we continue our mission to make wellness attainable for people around the world."



The Nature's Bounty Co. family of brands includes its flagship brand, Nature's Bounty, as well as other leading brands such as Sundown Naturals, Solgar, Holland & Barrett, Osteo Bi-Flex, Ester-C, MET-Rx, Pure Protein, Balance, Body Fortress, Puritan's Pride and most recently, Organic Dr.