Noah's Naturals: Look of prestige with 'accessible price point'

LOS ANGELES Noah's Naturals is getting a makeover. Beginning February, the beauty brand will trade its green-and-amber packaging for a new look, which boasts shades of purple and gold with a floral motif, throughout its entire line of products.

"We wanted to shake up the natural space by creating beautiful, prestige-inspired packaging," stated Noah?s Naturals founder Noah Bremen. "Our goal with this repackaging initiative is to make Noah's Naturals appeal to the masses, rather than just the traditional natural products consumer. This new packaging has the look and feel of a luxury product but is available at an accessible price point, which makes it appealing to any consumer who is looking for a high-quality, beautifully packaged product that will effectively help fight the signs of aging."

With this new look comes a new focus for the brand: Anti-aging. All of the products in the collection now fall under the natural age repair umbrella -- with the positioning displayed prominently on the packaging -- and will feature such anti-aging and beautifying ingredients as acai, pomegranate, goji berry and grape seed.

Along with the new look and anti-aging focus, Noah's Naturals will be pairing many of its topical skin care products with ingestible counterparts that provide additional skin benefits from within. This new concept, dubbed by the brand as "Beauty from the Inside Out," evolved from a quest to find innovative ways to enhance its existing line of natural face, body and hair products.

Noah's Naturals rolled out the first of its beauty supplements, anti-aging beauty elixir, in January with more supplemental pairings in the works.