NPD's new service to offer broader view of prestige beauty market

PORT WASHINGTON, N.Y. — Global information company The NPD Group has announced the launch of its U.S. Prestige Beauty Total Measured Market retail sales tracking service, which offers a broader view of the prestige beauty universe through expanded retailer and marketplace coverage for makeup, skin care, and fragrance.



According to the company, such enhancements allow for the reporting of retail sales from the department/specialty, mid-tier, and online stores, as well as television shopping.



Highlights of the Prestige Beauty TMM service include built-up coverage of specialty stores, expanded online coverage, and a reorganization of the channel structure. A key feature is that, while the previous service offered one combined view of the prestige beauty market, this enhancement allows for both separate and joint views of brick-and-mortar and online sales.