N.Y.C. New York Color unveils ‘Developed with New York Makeup Artists’ initiative

NEW YORK — Coty’s N.Y.C. New York Color has announced the launch of a "Developed with New York Makeup Artists" initiative, a program that supports the brand's mission to deliver innovative, budget-friendly go-to-beauty essentials that have been developed with the expertise of trendy, young New York City-based fashion makeup artists.



"We are thrilled to introduce this program, as it inspires confidence in N.Y.C. New York Color's truly efficacious and dependable products," stated Maylis Joppe, N.Y.C. New York Color global marketing VP. "The results of this initiative reinforce N.Y.C. New York Color's reputation as a credible, cool and trendy makeup brand at an unbeatable price. We are proud that experienced, hands-on New York makeup artists weighed in on the development of our products to help empower the results that we deliver to women."

The test panel was comprised of professional makeup artists based out of the New York City area. The program kicked off with N.Y.C. New York Color inviting the makeup artists to evaluate N.Y.C. New York Color products on themselves and a group of models. They were then asked to provide constructive and professional feedback on the products' level of expert quality. The Coty Testing Institute managed the testing process.



The result was an official "Developed With New York Makeup Artists" stamp of approval sealed on the final products reviewed by the artists.