NYX Cosmetics searches for 'Beauty Vlogger of the Year'

LOS ANGELES — NYX Cosmetics has launched its fourth annual NYX FACE Awards, a multi-national competition that celebrates the online makeup artist and beauty community in search of The Beauty Vlogger of the Year.



Now underway, the competition has named the top 20 semi-finalists who will compete for the chance to win $25,000, consultations with pro makeup artists, a year's supply of NYX Cosmetics and the chance at a budding professional career in makeup artistry.

Inspired by the community of beauty vloggers on YouTube, NYX Cosmetics created the FACE Awards to recognize these up-and-coming beauty stars, help foster their professional career development and unite the online beauty community behind a single annual event.



"NYX is excited to continue offering a platform to celebrate the talents of this wonderful community of dynamic makeup artists and beauty vloggers," stated Scott Friedman, NYX CEO. "I'm consistently impressed by the caliber of submissions we get each year, and look forward to recognizing the Beauty Vlogger of the Year and the other finalists at our live event in August."

Partnering with NYX in its celebration of the beauty vlogger community are FACE Awards sponsors Redken, Target, LuLu*s, GHD Professional Haircare, HTC and Audio Network.



In April, 3,000 video entries were submitted for the FACE Awards and from there a panel of judges selected the 30 semi-finalists. On June 5, a tally of public votes determined the 20 semi-finalists who are moving on to the second video challenge. After the second challenge, the group will be narrowed down to 12 semi-finalists who will perform their third video challenge, and the six receiving the highest amount of votes will advance to the final event. In August, the top six finalists will be flown to Los Angeles to compete in a live show in front of fans, peers, beauty influencers and celebrity judges. Contestants will be judged on their creativity, educational content, artistry and personality. In addition to the Grand Prize winner, the five runner-ups will each receive $10,000.