Olay introduces White Radiance Intensive Fairness Serum, Intensive Fairness Cream

DUBAI, United Arab Emirates — Procter & Gamble's Olay unit has introduced two new additions to its White Radiance collection of products, the company said.

The two products, Intensive Fairness Serum and Intensive Fairness Cream, use cellular-level technology and also contain a ultraviolet light blocker with an increased SPF 50 formula.

"Choosing a beauty range with the right ingredients is all-important to achieving the results that you desire most," beauty consultant and Olay spokeswoman Rima Soni said. "White Radiance from Olay contains key components that will give your skin the protection that it needs, but also allow your inner radiance to shine through. The concentrated ingredients in the new cream and serum work deep within the skin's cellular level to ensure your skin is fair and glowing."

The products have Olay's CelLucent Complex, as well as Sepiwhite and niacinamide, which the company says induce whitening from within, as well as hydrating textures to avoid dryness.

"The women of the Middle East need reliable products with proven results to protect their skin against the effects of the region's harsh climate," Olay brand manager for the Arabian Peninsula Mubashara Khalid said. "Olay's White Radiance collection offers a premium experience to enhance your skin's inner glow."