Orabrush completes investment round

SALT LAKE CITY — Tongue cleaner Orabrush has closed a $2.5 million investment round with True Ventures of Palo Alto, Calif., and returning investor 2x Consumer Products Growth Partners of Chicago. The funds will be used to help accelerate the company's retail growth strategy, according to the manufacturer.

"This financing, made by savvy investment veterans with strong industry creditability, validates Orabrush's platform as a rising consumer products player, as well as a transformative social media company," stated Jeff Davis, president and CEO of Orabrush. "This extremely smart money not only provides us the means to scale our online success with retailers globally; it also enables us to access and leverage the networks of both True Ventures and 2x Consumer Products Growth Partners to scale our capabilities far beyond that of a small startup company."

Last month, Orabrush became the second-most-subscribed sponsor video channel on YouTube, garnering more than 34 million channel views, the company stated. Created by Robert Wagstaff in 2000, Orabrush has parlayed its social and traditional media exposure into a retail brand, including most recently to retailers in the United States, Japan and United Kingdom. According to the Orabrush website, it is sold in nearly 1,400 stores. In addition, direct online sales have surpassed $1.4 million from consumers in 114 countries.