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Palmer’s goes the natural plant-based route with two new products

11/29/2017
Palmer’s has developed two new products within its body forming products. The first-to-market Body Firming Sheet Mask and Anti-Oxidant Firming Lotion are part of the brand’s top-selling Coconut Oil Formula line created with certified organic extra virgin fair trade coconut oil.

Each of the products is designed to target problem areas such as upper arms, hips, stomach and buttocks. The Coconut Oil Body Firming Sheet Mask is the first body firming mask on the U.S. market, the New Jersey-based company said. It is intended to fit curvy areas such as thighs, hips, arms and the abdomen, with each of the sachets containing two sheet masks delivering the toning ingredients of Brazilian Guarana and Cupuacu.

"Palmer's has a rich history with coconut oil that started with our top selling Coconut Oil Formula hair collection. Understanding the many benefits of this incredible ingredient, not only for hair care but skin care as well, we launched our Coconut Oil body care range, which quickly became one of the top-selling coconut body ranges in the U.S.," Shara Boote, director of marketing at Palmer's, said. "Now, with the launch of our Coconut Oil Firming line, we are excited to grow our Coconut Oil portfolio and continue innovating in this space; bringing high-quality, natural skincare products to our consumers that offer real results."

The Coconut Oil Anti-Oxidant Firming Lotion uses plant-based seaweed, sweet almond oil and caffeine to ease fluid retention for a smoother less, dimpled appearance while providing 24-hour moisture, the company said.

Products in Palmer’s Body Firming collection contains more than 94% naturally sourced ingredients and are free from parabens, phthalates, mineral oil, gluten and dyes. Both items are available for purchase in Walmart locations, with the Body Firming Sheets retailing for the suggested price of $6 and the Anti-Oxidant Firming Lotion for the suggested retailing price of $8.
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