Pantene Beautiful Lengths in Canada to help women battling cancer

TORONTO — Procter & Gamble’s Pantene hair care brand will celebrate National Donate Your Hair Day — an annual day of giving — on Nov. 22, encouraging Canadians to cut and donate their hair to Pantene Beautiful Lengths to create real-hair wigs for women battling cancer.



These real-hair wigs are available at no cost to women across the country who have lost their hair due to cancer treatments.



According to the Canadian Cancer Society, 2-out-of-5 Canadians will develop a form of cancer in their lifetime, and it is estimated that there will be 93,600 new cases of cancer among Canadian women in 2014.



“Getting a cancer diagnosis can be devastating, and for those women whose cancer treatments lead to hair loss the journey can seem even more daunting,” said Marilyn Brown, national campaign director, Canadian Cancer Society. “The Pantene Beautiful Lengths program is instrumental in helping these women to feel strong, proud and gorgeous as they take on cancer.”



In seven years, with the support of thousands of Canadians from coast-to-coast, Pantene Beautiful Lengths has donated more than 70,000 ponytails to be made into wigs to help women living with cancer regain their confidence and sense of self.



“The Pantene Beautiful Lengths program is built upon one act of generosity,” said Esther Benzie, director, brand operations, P&G. “It’s this simple, but incredibly significant act that makes it possible for Pantene to help women who are going through the toughest fight of their lives feel more like themselves when it matters most.”



National Donate Your Hair Day participants can show off their new cuts by tweeting @Pantene and @cancersociety with the #BeautifulLengths hashtag and posting their photos on Pantene North America’s Facebook page. Those unable to donate can still be involved by pledging to participate next year on social media, or by planning a hair cutting and donation event for friends and family.