Pert Plus battles fine, thinning hair with new Thickening 2x

NEW YORK — Pert Plus — distributed by Idelle Labs, a division of Helen of Troy — has unveiled its newest product called Thickening 2x.



Pert Plus Thickening 2x features a pH-balanced fortifying formula that is designed to strengthen and boost density, for hair that looks fuller and feels twice as thick, the company stated.



Enriched with caffeine, vitamins and minerals, Thickening 2x promises to moisturize and help improve fine or thinning hair. The new formula features a first new scent for Pert Plus, a fresh and masculine fragrance.



Pert Plus products are available at major retailers in 13.5-oz and 25.4-oz containers nationwide for a suggested retail price of $3.59 and $5.79, respectively.