P&G extends Have You Tried This Yet? campaign to reach Hispanic consumers

CINCINNATI — Procter & Gamble is extending its Have You Tried This Yet? campaign through a partnership with the League of United Latin American Citizens.

Have You Tried This Yet? (¿Ya Probaste Esto?) will be supported through Entre Comadres, a multibrand platform created as a partnership between P&G and LULAC, one of the largest, national nonprofit Hispanic organizations. P&G will implement posters and product samples at participating laundromats and check cashing centers in select locations throughout Los Angeles, Dallas and Houston.

According to the U.S. Census, Hispanic spending power is estimated to total $1.2 trillion in 2011, making Hispanics the largest minority group in the United States.

“As the U.S. Census shows, the Latino population has become the nation’s largest minority, and this growth is bringing an increased demand for products and services to meet our specific needs,” said LULAC national president Margaret Moran. “We are proud to continue supporting P&G in its efforts to meet the needs of the growing Hispanic population through innovative products that help make their lives easier and better.”

In related news, P&G also will distribute its latest edition of BrandSaver on Feb. 27, a complimentary coupon booklet that features more than $131 in savings on the campaign’s featured innovative products, in local newspapers throughout the country.