P&G Femcare brands team with charitable organizations to benefit women and girls

CINCINNATI Procter & Gamble Femcare brands Tampax and Always have expanded the Protecting Futures program with new partners Save the Children and Care.

“We are thrilled to partner with two leading charitable organizations to help generate further change for an important cause championed by Tampax and Always,” Michelle Vaeth, Protecting Futures program director for P&G said. “Together with Save the Children and Care, the Protecting Futures program will continue to expand its reach, making a positive impact in the lives of young girls in sub-Saharan Africa by helping them reach their full potential in school.”

Save the Children is an independent organization that works to ensure the wellbeing and protection of children in more than 100 countries. Care is a humanitarian organization fighting global poverty.

Protecting Futures is dedicated to helping vulnerable girls stay in school and realize their full potential through continued education. This program also works to raise awareness of the lack of access to sanitary protection and sanitary facilities for girls in sub-Saharan Africa. Over the next four years, the program aims to reach one million girls through puberty education and the installation of 500 sanitary facilities with an overall commitment of up to $15 million from P&G brands Tampax and Always and their partners.

According to research, 1-in-10 school-age African girls do not attend school during menstruation or drop out at puberty because of the lack of clean and private sanitation facilities in schools.

Since launching last November, the program has provided and improved access to education by building and outfitting classrooms, dormitories, kitchens and toilets at multiple school sites in sub-Saharan Africa. The program was originally born out of a pilot program Always launched in Kenya three years ago through a partnership with the Girl Child Network and is a part of P&G corporate cause, Live, Learn and Thrive, which has already helped more than 50 million children in need.