P&G reformulates Olay Regenerist line

CINCINNATI — Procter & Gamble’s Olay brand has reformulated its Regenerist line to improve skin’s responsiveness to anti-aging ingredients and accelerate cell turnover, and has inked a partnership with dermatologist and author Omar Torres.



The new Regenerist formula features Skin Energizing Technology, a hydrating formula designed to improve skin’s responsiveness to anti-aging ingredients and fight the look of skin fatigue by accelerating surface layer cell turnover, increasing brightness and decreasing the appearance of fine lines and wrinkles.



The reformulated Olay Regenerist line includes the Micro-Sculpting Cream, Micro-Sculpting Eye Cream & Lash Duo, Advanced Anti-Aging Wrinkle Revolution Complex and Micro-Sculpting Serum. All are available in retailers nationwide at a suggested retail price between $25.99 and $33.99.



To highlight the new reformulation, Torres will share his expert tips on how to obtain energized skin to look 10 years younger, while discussing the benefits of Skin Energizing Technology.