P&G to sponsor Cincinnati Music Festival

CINCINNATI — Procter & Gamble is joining The Kroger Co. as a retail partner for this year’s Cincinnati Music Festival, the nation’s second-largest annual R&B music festival, on July 24 and 25.

CMF, which attracts more than 50,000 people from across America, will feature performers including Maxwell, Jennifer Hudson and The O’Jays.

P&G’s platform at CMF, My Black is Beautiful, will include brands such as Charmin, Bounty, Tide, Crest, COVERGIRL, Pantene and Olay. The company will host Patio Spa Covergirl & Olay mini make-up touch-ups, a Crest Photo booth, live music and dance performances that highlight local talent and a Charmin bathroom take-over.

P&G will also sponsor the Women’s Empowerment Expo, which will connect attendees with their favorite beauty, home care and personal care products through sampling, panels and main stage events.