P&G's Head & Shoulders, Veterans of Foreign Wars partner for 'Mane Event'

CINCINNATI — During the past five football seasons, Head & Shoulders, the official shampoo of the National Football League, has gone to great lengths to celebrate "Mane Man" Troy Polamalu's legendary locks, from insuring his hair for $1 million to immortalizing it in wax. After growing his infamous mane for more than 11 years and using Head & Shoulders along the way, Polamalu participated in a ceremonial haircut Tuesday during The “VFW Mane Event” at Heinz Field in Pittsburgh.

Troy Polamalu receiving a ceremonial haircut during the VFW Mane Event at Heinz Field. (Photo: Business Wire)

“This ceremonial haircut is nothing compared to what our veterans have done for our country,” Polamalu stated. “I’m happy to part with a lock of hair in support of the VFW, and thankful that Head & Shoulders is supporting the event as well. They’ve kept my hair strong and healthy for a long time.”



Prior to the cut, his hair was prepped with Head & Shoulders For Men. Veterans then cut a lock of his hair, which the VFW plans to auction at a later date to benefit the organization.



“We are proud to be partnering with Troy as he celebrates his fifth season as a Head & Shoulders ‘Mane Man,’” Tom Duncan, North America brand manager of Head & Shoulders at Procter & Gamble said. “This season, we’re excited to partner with both the VFW and Troy to support the men and women of our armed forces. After working with Troy and his iconic hair for the past five years, we are thrilled to support his first haircut in over 11 years.”