Pharmaprix opens Enhanced galerieBEAUTÉ in Montreal

TORONTO — A day after Shoppers Drug Mart opened its sixth Enhanced beautyBOUTIQUE, the company has unveiled it seventh — an Enhanced galerieBEAUTÉ at a Pharmaprix in downtown Montreal. The new 4,000-sq -ft. space will feature new fixtures, digital signage and enhanced fragrance and skin care areas. 

 

“Our goal is to offer a unique and inspiring experience leveraging our customer insights in beauty while also integrating emerging customer trends,” Shoppers Drug Mart president Mike Motz said. “Shoppers Drug Mart has always pushed the envelope when it comes to the beauty category and as a result we have become the market leader in mass and prestige cosmetics, fragrances and skin care products and the beauty destination of choice for Canadian women.”

 

A gift box and the idea of unraveling a ribbon to unwrap a gift inspired the galerieBEAUTÉ design, the company said. 

 

“We are thrilled to continue to evolve and enhance our concept by modernizing the fixtures, adapt to changing shopping behaviors, incorporate new communication vehicles like digital signage and grow our brand assortment to include new prestige vendors," Shoppers Drug Mart VP category management Cathy Masson said. “We introduced this new concept all while holding true to our principles of knowledgeable and unbiased service in an enjoyable and convenient shopping experience.”