Philips Norelco asks men to sport moustaches for prostate cancer awareness

STAMFORD, Conn. Philips Norelco is teaming up with charitable organization Movember to raise awareness for prostate cancer, a disease that affects 1-in-6 men.

Movember is a global charity event that invites men to grow moustaches for the month of November. The moustache serves as the “hairy ribbon” and the vehicle by which participants in Movember raise funds and awareness for men’s health, specifically prostate cancer.

“How men wear facial hair is an indication of their personal style, and Philips Norelco makes products for every look,” Jacopo D’Alessandris, senior director of customer marketing for Philips Norelco said. “We’re excited to partner with an organization like Movember that encourages men to have fun with their style while helping an important cause.”

Participants are asked to start the month of November clean-shaven. Throughout the month, men can grow their moustaches and groom and style them to reflect their individual personalities. The moustache then becomes the catalyst to discuss men’s health issues with friends, family and co-workers, according to the company.

The “Mo’-vement” concludes at gala parties nationwide—in New York, Los Angeles, San Francisco, Aspen, Chicago and San Diego—where men will shave off their moustaches in celebration of Movember.