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Plume launches lash and brow growth serum

5/12/2016

CALGARY -- Eco-luxury beauty company Plume has launched the first ever, all-natural lash and brow enhancement serum.


Plume says its serum promotes growth and fullness of lashes and brows using 100 percent natural, non-toxic ingredients without chemicals.


A safe and very effective alternative to pharmaceutical lash and brow growth products on the market, Plume says it has responded to the growing need for all-natural beauty products. 


"People shouldn't have to choose between style and substance. At Credo, we offer brands and products that are clean, effective and beautiful. We are very excited to offer Plume to our community, their commitment to beauty without sacrifice is directly in line with our mission," said Shashi Batra, Founder of Credo Beauty and a founding member of Sephora U.S.


Plume Founder Lauren Bilon developed the new concept following her own traumatic experience with hair and eyelash loss after the birth of her first child. Wanting to provide a safe and effective option for lash and brow growth, Lauren created Plume's all-natural Lash & Brow Enhancing Serum.


"As women, we want to feel good about the beauty products we're using on our bodies. The desire to have full lashes and brows shouldn't come at the cost of sacrificing one's health or enduring harmful long-term side effects," says Lauren Bilon, founder, Plume. "With nine different botanical active ingredients sourced from around the globe, women can feel confident adding Plume to their beauty regimen knowing it delivers significant results using only natural ingredients."


Plume's Lash & Brow Enhancing Serum is easy to apply, washes off with water and can be used by individuals with contact lenses, sensitive eyes, and women who are pregnant or nursing. With regular application, a substantial increase in lash length, volume and density occurs within six to eight weeks. Some users experience results after only three to four weeks.


Plume's Lash & Brow Enhancing Serum is available at U.S. retailers now.


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