Poo-Pourri CEO shares insight on brand success

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When Suzy Batiz launched Poo-Pourri about seven years ago she had no idea the success that the before-you-go toilet spray would enjoy. Leveraging humor as an angle to break through the taboo topic, Poo-Pourri has doubled in growth since its launch thanks, in large part, to a successful Internet marketing campaign that catapulted the brand to international awareness and success. DSN recently caught up with Batiz to learn more about the brand's success story.