Pregnant actress Jennifer Love Hewitt to be the new face of Palmer's stretch mark products

ENGLEWOOD CLIFFS, N.J. — Palmer's Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of its latest pregnancy ad campaign.



Due this summer with her second child, Hewitt will bare her pregnant belly for the brand as the face of its stretch mark products, including the Palmer's Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil, in ads launching in Fall 2015.



Known for her roles in both TV and movie projects such as "The Client List," "Ghost Whisperer," "Criminal Minds," "Party of Five," and "I Know What You Did Last Summer," Hewitt will put her pregnancy on display in the fall 2015 campaign. The ad campaign celebrate soft, supple skin during pregnancy and the emotional bond between a mother and her unborn child.



"After the success I had using Palmer's through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers," stated Hewitt. "These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way."



Formulated such ingredients as cocoa butter, vitamin E and pure oils, Palmer's stretch mark products promise to keep skin looking moisturized and smooth, and are also hypoallergenic, paraben-free, phthalate-free and dermatologist tested.



"When we found out that Jennifer Love Hewitt was a fan of Palmer's and wanted to work with us on our next campaign, we were overjoyed to have a star of her caliber embracing the Palmer's brand," stated Jennifer Leonard, E.T. Browne senior product manager. "Her genuine love of pregnancy and motherhood makes her the perfect fit to proudly showoff her pregnant belly on behalf of Palmer's. We're so excited for everyone to see the finished product.”