Prestige at-home hair color line launches at Ulta
NEW YORK -- A new brand is looking to revolutionize the at-home hair color category.
DpHUE announced it has launched a salon-quality line of at-home hair color and hair care products at more than 850 Ulta Beauty stores nationwode.
DpHUE was founded in 2011 by Donna Pohlad on the premise that current options for at-home hair color were not meeting the needs of today's busy consumer.
"Life is crazy busy and it's frustrating having to take so much time every few weeks to color my hair. I was in need of color that was convenient and up to the standards of color I could only get in a top salon. I knew there were countless women out there sharing my frustration and needed another option, one that would bridge the gap between salon quality products and those available in the mass market," says Donna Pohlad, CEO and founder of DpHUE.
After seeing a void in the market, Pohlad says she partnered with top experts in the industry to formulate a new concept to achieving custom, prestige hair color and care. DpHUE's permanent at-home hair color and care products are revolutionizing the concept of personalization by delivering solutions that enable customers to achieve the high-quality results at their convenience.
"At Ulta Beauty we take great pride in offering the best collection of salon quality haircare products available," said Julie Tomasi, Ulta Beauty senior vice president of merchandising. "The launch of dpHUE at Ulta Beauty is a continuation of our commitment to offer our guests the type of product innovation they want. DpHUE's collection of salon quality hair care products is a welcomed addition and offers solutions to deliver high-performance results."
DpHUE's core collection of products including the following will also be available in Ulta Beauty stores nationwide and on Ulta.com:
2 Application Root Touch-Up Kit ($30)
GLOSS+ ($30)
Argan Oil Therapy ($35)
Color Care Shampoo ($24)
Color Care Conditioner ($24)
Cool Blonde Shampoo ($24)
Cool Blonde Conditioner ($24)
Hydrate Shampoo ($24)
Hydrate Conditioner ($24)
Hydrate Hair Masque Therapy ($26)
Renew Shampoo ($24)
Renew Conditioner ($24)
Renew Hair Masque ($26).