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RapidShield aims to amplify, prime lashes with daily conditioner

1/31/2018
RapidShield is looking to condition, prime and protect the lashes of its users by launching the Eyelash Daily Conditioner. The product also amplifies the appearance of healthy-looking lashes, the company said.

Users are able to apply RapidShield to lashes in the morning for a natural look of volume and definition, or under mascara to help prime and protect lashes. The product also can be applied over mascara for an easy touchup.

The product is formulated with Hexatein 3 Complex, which hydrates and rejuvenates the youthful appearance of lashes. This blend, which is exclusive to the brand helps coat lashes with amazing shine, sheen and luster, the company said.

RapidShield Eyelash Daily Conditioner is expected to launch in May/June and be distributed to mass chain, drug, e-commerce, grocery and specialty stores nationwide.
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