Ready-to-wear, natural-looking lashes

LOS ANGELES — One of the appealing aspects of artificial lashes is that looks can be changed with moods. During holidays, users can go all out with everything from feathers to jewels. Want a fluffy style? Ardell offers Wispies, a new collection to capture that trend. Those who want a glamorous appearance can opt for the new Double Ups. “We are also seeing consumers gravitate to very soft, tapered tip lashes,” said Jennifer Johnson, Ardell’s senior brand manager, adding a perfect solution which the company just created — Ardell Soft Touch.

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Ardell also is helping make it easier to apply lashes, especially for first-timers. Its top-selling lashes are now preloaded into a patented applicator called Press On Lash.