Remington promises closest one-pass shave ever with new shaving system

MIDDLETON, Wis. — Remington is looking to revolutionize the shave category with its new SmartEdge Foil Shaver.



The Remington SmartEdge Foil Shaver combines the closeness of a foil and mobility of a rotary to create one-of-a-kind ActiveHybrid technology, exclusive to Remington. In addition, LiftLogic, a hair lifting multi-directional foil pattern, and flexing heads allow for Remington's closest one-pass shave ever.



"While trends in facial hair come and go, any man shaving or grooming is looking for comfort and control," said Dann Provolo, VP of product marketing-appliances at Spectrum Brands. "The introduction of this new ActiveHybrid technology offers discerning men a whole new experience in shaving."



The SmartEdge Foil Shaver is available nationwide starting in February with suggested retail of $129.99.