Remington straightener earns Allure honor

MIDDLETON, Wisc. — Remington announced this week that it had been awarded one of Allure magazine’s Best of Beauty Breakthrough Awards. The Spectrum Brands division’s TIStudio PROtect hair straightener was the only hair care product on the list of 13 winners.

The straightener mists hair with water immediately before the heating plates are pressed together, which is aimed at reducing damage caused by straightening hair and reducing the amount of frizz, giving TISTudio PROtect users 90% more frizz control than other Remington straighteners, the company said.

“The exclusive technology we developed for the T|Studio PROtect Straightener alleviates a major consumer concern within the market – users no longer have to choose between heat styling and their hair health,” division VP personal care marketing Devon Smiddy said. “Remington is extremely proud to be acknowledged as an innovator with this launch.”

The straightener is available at Target, Walmart and Ulta, and online at Amazon.com, Target.com and Walmart.com.