Report: P&G develops smartphone-enabled toothbrush

CINCINNATI — Procter & Gamble has reportedly developed the first smartphone-connected toothbrush to give consumers personalized advice for better oral health, according to a Reuters report.



The toothbrush, which is slated to launch in June under the Oral-B brand, was unveiled during the Mobile World Congress last week in Barcelona, Reuters reported.



It will feature a Bluetooth link to an app that can be programmed with the help of the dentist to provide real-time guidance while brushing, the report stated.