Revlon gears up for EIF Revlon Run/Walk for Women

LOS ANGELES Revlon brand ambassadors Halle Berry, Jessica Alba and Jessica Biel, along with Dr. Oz and Jesse Martin, will host the 2010 Entertainment Industry Foundation Revlon Run/Walk for Women with a performance by Trey Songz in New York on May 1.

The following week Julie Bowen of ABC's "Modern Family" and Carrie Ann Inaba of ABC's "Dancing with the Stars" will co-host the Los Angeles Run/Walk on May 8 during Mother's Day weekend.

The EIF Revlon Run/Walk event is one of the nation’s largest single-day fundraisers to support women's cancer research, counseling and outreach programs in New York City and Los Angeles.

The 13th annual New York race starts in Times Square and finishes in the East Meadow of Central Park. It attracts nearly 25,000 participants. The 17th annual Los Angeles race takes place at the Los Angeles Memorial Coliseum at Exposition Park and attracts close to 45,000 participants each year. The EIF Revlon Run/Walk for Women was launched in 1993 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman, chairman of Revlon Inc., and EIF. Since its inception, nearly $58 million in grants have been made from the combined events in New York and Los Angeles.

"Throughout the years, this event has touched hundreds of thousands of women, men and families who have been personally affected by cancer. Through their participation, undying support and commitment to find a cure we have been able to make the EIF Revlon Run/Walk one of the nation's largest and most successful events," stated Perelman, who also serves as co-founder of the Revlon/UCLA Women's Cancer Research Program.