Revlon taps Mette Towley as global brand ambassador
Mette Towley may be known as a dancer and performance artist, but now she can add Revlon global brand ambassador to her list of titles.
The artist, who made a splash with her solo performance in N.E.R.D’s “Lemon” video, will be joining Gal Gadot, Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann as a face of the Live Boldly campaign.
“As we evolve Revlon's Live Boldly campaign, we want to continue to celebrate and champion strong, talented and inspirational women,” Silvia Galfo, global brand president of Revlon, said. “Mette's passion is present in everything she touches and she truly embodies the Revlon woman today. We are thrilled to have her join as a new Global Brand Ambassador.”
Towley grew up in rural Minnesota before moving to Los Angeles, where she’s spent the last four years touring internationally as a dancer with Pharrell Williams. She also works as a creative consultant and movement coach for artists on the rise, and aspires to broaden the spectrum of her expression into music and acting.
“I'm very grateful and excited to have received this opportunity to partner with Revlon, a brand that supports my passion for beauty and the arts,” Towley said. “I look forward to our partnership being a great catalyst to inspire others to embrace their individuality and live boldly.”
Towley’s first campaign for the brand will support Revlon’s Volumizing Mascara, which launched in May.
The artist, who made a splash with her solo performance in N.E.R.D’s “Lemon” video, will be joining Gal Gadot, Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann as a face of the Live Boldly campaign.
“As we evolve Revlon's Live Boldly campaign, we want to continue to celebrate and champion strong, talented and inspirational women,” Silvia Galfo, global brand president of Revlon, said. “Mette's passion is present in everything she touches and she truly embodies the Revlon woman today. We are thrilled to have her join as a new Global Brand Ambassador.”
Towley grew up in rural Minnesota before moving to Los Angeles, where she’s spent the last four years touring internationally as a dancer with Pharrell Williams. She also works as a creative consultant and movement coach for artists on the rise, and aspires to broaden the spectrum of her expression into music and acting.
“I'm very grateful and excited to have received this opportunity to partner with Revlon, a brand that supports my passion for beauty and the arts,” Towley said. “I look forward to our partnership being a great catalyst to inspire others to embrace their individuality and live boldly.”
Towley’s first campaign for the brand will support Revlon’s Volumizing Mascara, which launched in May.