Revlon names EVP, chief marketing officer

NEW YORK — Revlon announced on Monday that former Cigna executive Benjamin Karsch is joining the company as EVP, chief marketing officer, Revlon Consumer.



A member of Revlon’s Global Leadership team, Karsch will lead the Revlon consumer division’s global brand marketing, product development, consumer engagement and public relations.



“In our extensive search, we wanted someone who could passionately inspire a deeper engagement with our brands, our consumers and the strategy of value creation of our company,” stated Lorenzo Delpani, Revlon’s CEO. “We are excited to have found these leadership qualities in Benjy, who is an important addition toward fully realizing our vision of Love Is On and our mission to offer better beauty solutions to our consumers.”



Karsch recently served as Cigna’s chief marketing officer where he was responsible for shifting their U.S. health insurance business from a B2B focus to a consumer-centric approach, relaunching their brand and building digital, mobile, marketing analytics, customer insights and customer experience capabilities. He has experience across diverse industries, from consumer products to hospitality to health care, and diverse geographies, from China to Israel.



In prior roles, he led global marketing at Las Vegas Sands, served Fortune 100 packaged goods clients at McKinsey & Co., and held brand management leadership roles in both the United States and overseas markets at Procter & Gamble and Johnson & Johnson.



“After watching Revlon’s transformation and the many achievements Lorenzo Delpani and his management team have led during this past year, I am thrilled for the opportunity to join them,” stated Karsch. “I am inspired by Lorenzo’s passion and share his vision for driving growth at Revlon.”