Revlon appoints new president, CEO
Revlon’s board of directors announced that it has appointed Debra G. Perelman to the role of president and chief executive officer.
Perelman has served in several operational and leadership roles within the New York City-based company, which span from business to finance and marketing. As a member of the beauty brand’s board, she also has been overseeing corporate strategy and leading its digital transformation, which includes forming a data and analytics group.
“Revlon has been a central part of my personal and professional life for more than 20 years. I love Revlon not only as a company but as a culture of employees and executives who are committed to delivering women and men the best products in our industry,” Perelman said. “Beauty has emerged as one of today’s most dynamic and fastest-growing industries and I look forward to working with Revlon’s world-class team to amplify our strategy and accelerate growth. I am committed to driving the company to compete and thrive in today’s dynamic environment and encouraging our talented team’s entrepreneurial spirit, agility and bold creativity.”
As president and CEO, Perelman will focus on enhancing the company's consumer and customer focused approach, where personalization along with inclusion, usability and a passion for beauty are major cornerstones. She also will be responsible for driving the company’s efforts to innovate through technology, enhance its portfolio and invest in e-commerce as a growth driver.
Perelman has spent more than 20 years at the company and most recently served as the executive vice president of strategy and new business development at MacAndrews & Forbes. She also is the daughter of Ronald O. Perelman, who serves as the brand's current board chairman.
“Revlon is a brand of firsts — the first to match lips and fingertips, the first to be inclusive, the first to develop color stay technology and the first brand to embody women empowerment in the beauty industry. Debbie’s global perspective, financial acumen and holistic approach to brands, consumers and technology will help Revlon reclaim its leadership position,” Ronald O. Perelman, chairman of the Revlon board of directors, said. “I have always trusted Debbie to bring fresh vision, innovation and success to companies, and I have no doubt she will do the same for Revlon. Debbie’s extensive experience at both MacAndrews & Forbes and Revlon, as well as her track record for innovation and breaking paradigms to compete in today’s digital and consumer-first environment, make her the ideal leader for Revlon. She is thoughtful, team-oriented and decisive, and I can think of no better way to express MacAndrews & Forbes’ support of Revlon and belief in its future than by appointing Debbie to lead the company.”
Perelman has served in several operational and leadership roles within the New York City-based company, which span from business to finance and marketing. As a member of the beauty brand’s board, she also has been overseeing corporate strategy and leading its digital transformation, which includes forming a data and analytics group.
“Revlon has been a central part of my personal and professional life for more than 20 years. I love Revlon not only as a company but as a culture of employees and executives who are committed to delivering women and men the best products in our industry,” Perelman said. “Beauty has emerged as one of today’s most dynamic and fastest-growing industries and I look forward to working with Revlon’s world-class team to amplify our strategy and accelerate growth. I am committed to driving the company to compete and thrive in today’s dynamic environment and encouraging our talented team’s entrepreneurial spirit, agility and bold creativity.”
As president and CEO, Perelman will focus on enhancing the company's consumer and customer focused approach, where personalization along with inclusion, usability and a passion for beauty are major cornerstones. She also will be responsible for driving the company’s efforts to innovate through technology, enhance its portfolio and invest in e-commerce as a growth driver.Perelman has spent more than 20 years at the company and most recently served as the executive vice president of strategy and new business development at MacAndrews & Forbes. She also is the daughter of Ronald O. Perelman, who serves as the brand's current board chairman.
“Revlon is a brand of firsts — the first to match lips and fingertips, the first to be inclusive, the first to develop color stay technology and the first brand to embody women empowerment in the beauty industry. Debbie’s global perspective, financial acumen and holistic approach to brands, consumers and technology will help Revlon reclaim its leadership position,” Ronald O. Perelman, chairman of the Revlon board of directors, said. “I have always trusted Debbie to bring fresh vision, innovation and success to companies, and I have no doubt she will do the same for Revlon. Debbie’s extensive experience at both MacAndrews & Forbes and Revlon, as well as her track record for innovation and breaking paradigms to compete in today’s digital and consumer-first environment, make her the ideal leader for Revlon. She is thoughtful, team-oriented and decisive, and I can think of no better way to express MacAndrews & Forbes’ support of Revlon and belief in its future than by appointing Debbie to lead the company.”