The revolution will be digitized

Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.



One of the greatest changes sweeping the beauty and fashion landscape is technology. While the Internet and hand-held devices are obviously changing the way consumers shop out of store, such in-store technologies as RFID tags and interactive shelving units are taking the in-store experience to a whole new level.



Meanwhile, several mass market retailers are rethinking their approach to beauty by revamping the product mix, offering more in-store services and elevating customer service via specially trained beauty advisors.



Now fold in the innovations taking hold at the manufacturer level as beauty brands look to break through the clutter with enhanced formulas, new technologies and products that aim to appeal to today’s educated and highly discerning beauty shopper.



Within this beauty report, Drug Store News takes a deeper dive into some of the leading trends that are reshaping beauty. Click here to read the full report.