Sally Hansen launches ManiMatch app, new top coat

NEW YORK — Nail color and care brand Sally Hansen has launched an app that allows customers to virtually try on different shades of the company’s nail polish. Using the ManiMatch app, shoppers can scan their hand and then scroll through more than 200 of Sally Hansen’s shades to try them on, including personalized color recommendations based on skin tone.

“The app is addictive; everyone who tries it can’t stop herself from checking out more options,” Sally Hansen’s global marketing VP Jeremy Lowenstein said. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”

The iOS app’s launch coincides with Sally Hansen’s launch of its new Miracle Gel Top Coat, as well as several new shades.  To promote the app, the company has also launched its #ManiModel Hand Model Contest, which will see users potentially featured in Sally Hansen’s next social media campaign. To enter, users just have to share a photo from the ManiMatch app and use the hashtags #ManiModel and #Contest.