Sally Hansen names nail artist Madeline Poole global ambassador

NEW YORK —Sally Hansen has signed nail artist Madeline Poole as global color ambassador, Trend Expert and artistic adviser.



As part of the collaboration, Poole will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis. In addition, she will create the nail looks for Sally Hansen's exclusive nail sponsorship with Stella McCartney Collections in 2014. 



Sally Hansen tapped the up-and-coming nail artist for her expertise in nail color and trends, cool factor, social media following and reputation for creating nail looks with a creative edge.



This creative collaboration will allow the Sally Hansen brand to integrate Poole’s innovative designs into the brand advertising, promotion and digital campaigns, the company stated. 



"We are very excited about the new partnership between Sally Hansen and Madeline Poole, and feel that it has huge potential. As one of the most talented and recognized nail artists in the industry, Madeline will play an important role in ensuring that Sally Hansen continues to be seen as globally relevant, fashionable and cool,” stated Renato Semerari, president of Coty Beauty.



"I am delighted that Madeline Poole will be partnering with Sally Hansen, especially at such an exciting time in the brand's development," added Johanna Businelli, SVP color cosmetics at Coty Beauty. "At a time of extraordinary worldwide growth for Sally Hansen, Madeline's on-trend and creative designs will help elevate brand image, recruit new younger consumers and excite the retail trade."