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Schick looks to help women maintain their 'v-zone' with new 2-in-1 razor

2/23/2015

SHELTON, Conn. — Schick has announced the launch of the Schick Hydro Silk TrimStyle, a hydrating razor and waterproof bikini trimmer in one, for women's below the belt maintenance.



The new Schick Hydro Silk TrimStyle features the brand's shave technology on one end and a waterproof trimmer on the other to deliver a convenient and easy solution for hair removal for a woman's body.

 

"Women need a product that allows them to maintain their 'v-zone' on their terms," stated Camilla Medeiros, senior brand manager for Schick Hydro Silk at Energizer Personal Care. "Schick Hydro Silk has always given women our best shave for their skin and now we are combining it with a waterproof bikini trimmer, complete with four settings, letting the user shave and trim as much — or as little — as they want."



Schick Hydro Silk TrimStyle comes with a sensitive care cartridge and features:




  • A hypoallergenic moisturizing serum that is dermatologist-tested and infused with shea butter to help replenish skin's natural moisture for up to two hours after shaving;


  • Curve sensing blades with skin guards that are designed exclusively for the curves and contours of a woman's body. Five curve sensing blades provide closeness while the skin guards on each blade help protect against irritation;


  • A wide trimmer, sharp blades and new comb design to provide an easy solution to obtain a customized look and feel in and out of the shower; and


  • An adjustable comb with four settings to provide an easy solution to obtain a customized trim length and desired look and feel.




The 2-in-1 design of the TrimStyle allows women to easily obtain a personal look and feel without the need for multiple products. Schick Hydro Silk TrimStyle also features a new handle with a grip pattern designed for easy handling and an integrated stand to prevent blades from touching countertop surfaces. The pack includes one AAA lithium battery, and its blades are compatible with Schick Hydro Silk and Schick Hydro Silk Sensitive Care refill cartridges.



Schick Hydro Silk TrimStyle launched in February at mass, drug and grocery stores nationwide.

 


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