SDM to launch specialty beauty concept store

TORONTO Shoppers Drug Mart is launching a new beauty concept store that will offer, in addition to a full-service pharmacy, an extensive selection of skin care and dermatological products, prestige cosmetics and fragrances.

The first of these stores, whose name has yet to released, is expected to open in Ontario in July. The new concept is an extension of the company’s Beauty Boutique format first launched in 2003.

Serving as president of the new concept is Shelley Rozenwald. Rozenwald, who has brought more than 100 brands to Canada in her career, will be responsible for the development and rollout of the new concept.

The new beauty concept store will be smaller than a traditional Shoppers Drug Mart, encompassing about 5,000 square feet of selling space.

In addition to the new concept, the company also plans to continue with the rollout of up to 40 additional Beauty Boutiques in select drug store locations in 2008.