Selena Gomez named Pantene’s newest ambassador

 CINCINNATI — Procter & Gamble’s Pantene hair care brand has tapped celebrity Selena Gomez to be the face for its newest campaign celebrating the power of strong hair.



“Pantene has always celebrated beautiful hair and strong women,” stated Jodi Allen, VP of hair care and color for North America at P&G. “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”



Pantene’s “Strong Is Beautiful” campaign will debut in August. Gomez will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.