Sephora increases focus on Canadian market with new site, distribution center

MONTREAL — Sephora recently launched a revamped version of its Canadian website, Sephora.ca, and announced the opening of a new distribution center in Ontario.

The updated website includes enhanced and expedited shipping standards, the elimination of duty fees and mobile checkout on the mobile web and Sephora to Go app, the company said.

“Since Sephora debuted in Canada 11 years ago, we have been relentless on improving our client experience, both in store and online,” Philippe Pinatel, SVP and general manager of Sephora Canada, said. “Sephora has been the progressive leader in the cosmetics landscape, from our exclusive brand offerings and our unbiased and complimentary services at the Beauty Studio to our endless beauty resources online.” 

The new website offers faster shipping at no additional charge, free returns and free shiping for orders over $50. It also provides product assortment and access to “the largest beauty community in North America,” via Beauty Talk, The Sephora Beauty Board, ratings and reviews, according to the company.

The website enhancements follow the recent opening of the first Canadian distribution center, which is 26,012 square meters and employs 82 people.

“Our goal in opening our Canadian distribution centre this year was wholly focused on giving our Canadian client an added level of benefit while shopping with us; we wanted to eliminate duties, get products to her faster, and ensure that we are offering her the most resourceful and informative way to shop,” Pinatel said. “By enhancing our mobile web and our checkout perks, we've ensured she's able to maximize her beauty dollars."