SheaMoisture to sponsor Korto Momolu collection at NY Fashion Week

AMITYVILLE, N.Y. — Hair and skin care brand SheaMoisture has announced that it is the official sponsor of the Korto Momolu Fall/Winter 2014 Collection at New York Fashion Week.



SheaMoisture brand ambassadors, celebrity makeup artist Jackie Gomez and celebrity hair stylist Diane C. Bailey, will create trend-setting runway looks for the show.



Momolu will debut her military-inspired "Urban Coup" collection at Fashion Week. The collection pays tribute to the increasing strength and precision of women's wear in the fashion industry, and will present a parade of fresh cuts and silhouettes to compliment the modern woman's lifestyle.



The show will preview SheaMoisture's "A Better Way to Beautiful" cosmetics collection, which launches exclusively at Target stores this spring, with Gomez serving as brand ambassador and makeup artist. The makeup is shea butter-based with certified organic and natural ingredients, and features customizable palettes in two sizes. The paraben-free collection includes a CC cream, lip stain, lip gloss, wet/dry eye shadow, mineral blush and other offerings, with a range of on-trend vibrant, classic and nude shades that suit all skin tones.



Momolu's show also will feature hair styled with SheaMoisture Hair Care.



"Fashion accentuates and enhances every woman's inner beauty, which is a mission at SheaMoisture," said founder and CEO Richelieu Dennis. "Partnering with a community-minded, innovative designer like Korto is the perfect fit for our brand because she understands our vision for a better way to beautiful."