Shiseido opens Pop-Up Beauty Boutique in NYC

NEW YORK Upscale beauty brand Shiseido is celebrating its fall and holiday makeup and skin care collections with its first-ever Pop-Up Beauty Boutique in New York.

The Shiseido Pop-Up Beauty Boutique, located just across the street from Bloomingdale’s at Third Avenue and 59th Street, opened Nov. 12 and will close its doors on Nov. 19.

Beauty mavens who stop by the two-story boutique can learn about the brand’s newest collections, including the new fall 2010 Shiseido Makeup and Limited Edition Holiday Palette created by Dick Page, the brand’s makeup artistic director. The Limited Edition Holiday Palette, inspired by Geisha, marks Page's first full makeup palette for face.

Also featured are the new Shiseido Future Solution LX Eye and Lip Contour Regenerating cream, as well as the best-selling Bio Performance Super Corrective Serum.

Visitors also can indulge in signature services and samples of signature Shiseido skin care and makeup products. They also will receive gift cards for complimentary facial massage treatments at the nearby Bloomingdale’s.