Shoppers Drug Mart to debut Murale beauty concept store

TORONTO Shoppers Drug Mart has revealed details of its new retail beauty concept store, dubbed Murale, set to open in November.

"Murale is a beauty masterpiece that will give access to the most innovative and leading beauty products, services, consultation and advice,"stated Jurgen Schreiber, president and chief executive officer of Shoppers Drug Mart. "In developing this concept we truly had no boundaries or borders, allowing us to select the finest products and expert services in beauty."

The company plans to launch two stores by year-end. The first location will be in Ottawa in Place D'Orleans in November. Soon after, MuraleOs first flagship store will open in Galerie Place Ville-Marie in Montreal.

Murale will showcase more than 200 dermatological, luxury beauty, fragrance and niche brands. Within the dermatological and niche categories, Murale will debut lines never before available in Canada and some first to North America.

What also will set Murale apart from the competition, according to Shoppers Drug Mart, is the expertise available within the stores. The stores will employ beauty and fragrance experts and makeup artists who will be on hand to offer beauty advice and help shoppers find the right brands, palettes and fragrances.

Shoppers also will be greeted by professional service advisors, including a skin care team comprised of an aesthetician, a pharmacist and a skin care professional.